About Us

Hello and welcome to The Animetal!
We have been passionate about anime our whole lives, which in 2007 finally resulted in us opening The Animetal – a one stop anime figures shop for the real otaku!
And now, in 2023 Animetal has launched the Comic Con Store in Covent Garden, London, offering a place for all Japanese pop culture lovers a place to meet, shop and eat – just like in a comic con that’s always on, open 7 days a week. have a permanent home in the heart of London – Covent Garden, 28-30 Endell Street, WC2H 9AG.
We are working really hard to find the rarest/newest/most unique licensed and official pieces imported straight from Japan and are so proud of being able to present you with over 2000 unique figures and statues, not including all the plushies, one boxes, gashapons, model kits, keyrings, posters, drinks and snacks.
We are very proud to have one of the largest official and licensed anime figures selection in Europe and work hard in eradicating bootleg merchandise in conventions, as well as try and educate people on how to recognize fake figures/plushies/etc. and why it is important.

It is a soft launch at the moment, where people can find the largest selection of anime figures outside of Japan, blind boxes, plushies, clothing, snacks, drinks and tableware. In the next few months Animetal Comic Con store will add an official Studio Ghibli area with all available merchandise up to date and a cafe area where anime and pop culture fans will be able to enjoy sushi, bubble tea or matcha ice cream alongside shopping for their favorite anime, and other related merchandise.

Animetal Comic Con Store will also be creating special events, product launches and new anime series launches with special guests.

Animetal hopes its new store will connect people who love anime and Japan from around the world and help them experience it with excitement. Animetal Comic Con Store is only 5 mins walk from Tottenham Court Road station and 3 minutes’ walk from Covent Garden station so its central location will connect with fans’ most visited shopping spots and is expected to become a landmark and must-see attraction for travelers/tourists and locals alike.

The amazing people we have met during the shows encouraged us to open a store where they can buy figures with a peace of mind knowing that is it official.
Whatever your anime taste – decade – brand is – we have you covered. So come, check us out and we hope you will love the selection and the figures from us!
Warm regards and see you in store!
For the love of anime!
~The Animetal